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But nontheless, I could still track engagement, bounce rate, and site views. All without violating GDPR rules or other privacy regulations, and without collecting any personal data.

This is all through the magic of privacy-focussed analytics. It’s not really magic though. Just an incredible amount of tech wizardry and hard work from the folks behind Fathom Analytics.

Analytics are important: if you can’t measure something, you can’t improve it. However, they’re not more important than user privacy. And with Fathom, you don’t need to collect any creepy data about my site visitors to collect useful data to improve my website. I don’t collect any personal information about you, the viewer, and never will.

If you run your own website or web app, and want to measure engagement in an ethical way, try out Fathom.

You can try it out for free, and get $10 off for both of us by using this link.